What is Customer satisfaction ?

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Customer satisfaction is a marketing term that measures how products or services delivered by a company meet or exceed a customer’s expectations.

Calling customers to assess their satisfaction on a scale of 1 to 10 is a good way to see if they will become regular customers or even defenders. These customers must be placed on an observation list of customers and checked so that they can determine why their satisfaction is low.

Customer satisfaction is important because it offers marketers and business owners a statistic that allows them to manage and improve their businesses. It is cheaper to retain customers than to buy new ones.Customers with a score of 9 or 10 are potential proponents of their customers that they can use to become evangelists of their company.

Here are the six most important reasons why customer satisfaction survey is so important:


1.Reduce customer rotation

2.Each customer who gives a rating of 7 or more can be considered satisfied and can be confident that he returns and makes repeated purchases. It is a leading indicator of the intentions and loyalty of consumer purchases

3.Customer satisfaction is the best indicator of the probability that a customer will make a purchase in the future. Increase the life of the customer

4.Do you see how satisfaction offers so much information about your customers?

5.That is why it is one of the most important statistics that companies use to measure consumer purchases and customer loyalty. These are the four main reasons why customer satisfaction is so important:

6.The scores of 6 and following are warning signs that a customer is not happy and runs the risk of leaving.


Also check: tellthebell survey


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